It is the process of promoting an idea, product or a service in the most lucrative way to the customer, forging long-lasting relations. In this you will be taught about various strategies of traditional marketing.

Promotion of a product through a digital platform is Digital Marketing. We follow a well-tailored approach focusing on both theoretical and practical knowledge, in order to make you ready for the ever-changing market.

A comparison will be drawn between traditional and digital marketing, to help you understand the similarities and differences between them. You will also understand the benefit of a digital medium in reaching a larger audience.

By 2018 about 339.95 million people in India will own a smartphone, with this number expected to double by 2025 (statista.com). Having such a vast audience it is good to assume that your target audience and their demands grow by the minute. Such Statistics related to the digital market will be introduced to you.

Digital Marketing can help you target a large audience, cut cost and much more. Learn from industry experts the Benefits of Digital Marketing and of being a Digital marketer in this course. Curious? Want to know more? Apply Now!

Learn the Tricks and Hacks of Acing the search engine algorithms to enhance your visibility in the digital market, by having in-depth knowledge of the ever-evolving marketing trends.

What is Search Engine Optimization (SEO)? A necessary tool for any digital marketer to ace the market. You will learn in depth about how beneficial knowledge of SEO can be!

Having Discussed What SEO is you will now learn the inner working of SEO. What Are the Different types of SEO? What are the Google Algorithms associated with SEO? What are the ethical ways to increase your ranking using SEO!

It is a known fact that search engine giants such as Google, Yahoo and Bing change their algorithms on a daily basis to make the Internet a safer platform for customers and marketers. Stay ahead of the curve with in-depth knowledge of updates in algorithms associated with your SEO ranking.

Want to stay ahead of your competition? Well believe it or not even Google wants you to. Understand the inner working of Google Analytics, Google Adwords and the Search engine console which is tailor made by Google to suit your marketing gains!

Keywords are another tool to help you increase your search engine ranking, learn what keywords your competitors are using. Understand and Master the Process to have an edge over them.

Learn to Define your competition and know who they are. Staying ahead of your competition requires in depth knowledge and awareness of various tools available on the internet.

Learn from our teachers who have been marketing experts on how to optimize your website to suit the search engine requirements which is known as On-Page SEO.

As important as it is to have a SEO friendly website, it is more important to have good Off Page Optimization. By using efficacious off-page SEO techniques you allow yourself to rank higher on search engines.

Local SEO is a set of On-page and Off-page SEO marketing practices to help local business rank higher in search results when a potential customer searches for a business or business type (i.e. restaurant, furniture store, dentist, etc.) near their physical local area. Build such strategies and practices to help your clients reach their potential customers more efficiently.

At the outset of a business, to be viewed on the SERP in the first page Google introduced a system/tool – “Paid Per Click (PPC)”, which allows you to gain traffic from relevant searches and help’s you organically reach the top search page.

Learn how to set up a google AdWords account and how to use billing settings.

Learn the different types of campaigns available and how to use them.

Learn about PPC campaigns and how to set them up.

Learn how to use Ad groups and keyword setup to achieve your chosen goals.

Biding is a very critical process in establishing your marketing and advertising stratergies. In this unit you will be taught on how to do so.

In this Unit you will learn how to use Ad ranking and Quality score optimization which will help increase your overall in-bound traffic.

In this unit you will learn about AdWords and Ad Formats.

Learn the importance of Ad Extensions and how to use them.

Learn about shopping campaigns and how to use them productively.

Understand the process of dynamic search campaigns and how to use them.

Learn how to use Display ads campaigns and learn how they help in achieving your market goals.

Learn what Remarketing Campaigns are in this module.

Learn how to market your service(s) or product(s) across a mobile/ table device by using various apps offered by the respective OS’s.

Learn what video marketing is and how to use them productively.

Learn about AdWords and what is their specialty in helping you achieve your market goals.

Learn what a MCC account is and how to use them.

Learn what an AdWords editor tool is and how to use them effectively.

Learn What Social Media Marketing is and how to market your product or service across various social platforms to your intended customers.

With about 2.2 billion active users in 2017, Facebook is a social media giant and has the biggest available audience. Facebook is a great platform to nurture customers, attract customers and promote products. Facebook has both organic and paid advertisements like google. In order to ace SEM, one must master Facebook marketing.

Though Marketing and advertising go hand in hand, there is a huge difference between the two. Learn how to plan and execute your Facebook Advertising Campaigns to promote products in the most lucrative way.

YouTube is the biggest platform for video on the internet today making it one of the biggest market to promote video related content. According to fortunelords.com, 5 billion videos are watched in a single day with number of active viewers well over 2 billion. You will develop the skillset required to set you apart from your competition and nurture a loyal audience base through due course of this module.

Twitter is a well-known social media platform to put your opinions and idea across. Twitter gives you the opportunity to reach out to your intended audience directly no matter what their profile is. Twitter has an active user base of 335 million as recorded in 2017.Twitter being another social media giant requires a digital marketer to hone his/her skills as a marketer in order to dominate his/her competition.

Google+ is one of the prime social media outlets of Google, it offers lots of features that can be integrated directly from the search engine to Google+, making this an apt platform for reaching a global audience.

LinkedIn is a professional networking and connection platform, unlike Facebook, twitter and Google+ it only caters to the professionals and individuals seeking jobs. It has an active user base of 467 million. LinkedIn is a great platform for digital marketers to work with clients and promote themselves to recruiters. Knowing the intricacies of its working will help one hone their skills as a digital marketer.

Pinterest is a platform that promotes information in text, gif or jpeg images. There is a belief in marketing that, if you can explain your product in 3 seconds you get a user’s attention. Having an active user base of 150 million according to forbes.com, it is another great source for promoting product online.

StumbleUpon is a discovery engine that finds and recommends web content to its users. The Total number of active members ranges between 15 million- 25 million making it another asset for a digital marketer to promote his/her content.

Marketing done through email campaigns is known as email marketing. Email marketing can be used to promote your product, nurture your potential audience and increase conversions!

Gain in-depth knowledge of the benefits of email marketing through guidance from Industry experts.

A glossary of terms and Email marketing definitions will be taught during this course.

Learn about the general tools and software’s associated with digital marketing.

Strategies that adhere to current market trends will be taught in this module.

A subscriber’s list helps you analyze your current conversion and traffic rate thereby helping you optimize and maximize your current profits.

AdSense is a very useful tool made available by Google for publishers, which allows them to display Advertisements of relevant content on websites.

AdSense is a CPC (Cost per Click) tool made available by Google for publishers who want to display advertisements of relevant content on websites. This is a key tool to online marketing and you will learn the working of AdSense that adhere to Google AdSense Standards in this module.

In this unit the integration of AdSense into websites using HTML tools will be discussed.

Affiliate marketing is a performance-based marketing in which a business rewards affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. This topic will be discussed during this unit.

The various types of affiliate marketing will be discussed at length which will help you build a strong foundation in affiliate marketing.

Affiliate marketing is a remunerative tool that can be used to earn money online.

Analysis is a very important tool to understand the market and notice the pros and cons of your website.

Gain knowledge of a wide range of third party tools and Google endorsed tools for analytics made available to you.

Using Third party tools and extensions for different browsers can help you use them on your websites to track and record Website and SEO analytics.

Terminologies related to analytics and Key performance indicator will be taught to you in this module.

Learn how to generate efficient Reports and plan your approach based on previous results.

Learn how to work on your goals by analyzing and planning your approaches.

WordPress is an online, open source website creation tool coded in PHP. It’s probably the easiest and most powerful blogging and website content management system (CMS) in existence today. Learn how to use the WordPress CMS to build an aesthetic and lucrative website to suit your business model.

A brief Understanding of how to purchase a domain and how-to setup your website using WordPress will be taught in this module.

Learn how to Install attractive themes and productive plugins to your website in this module.