Digital Marketing


By November 16, 2016June 26th, 2020No Comments

What is a marketing stack?

A marketing stack is a group of technologies that marketers leverage to execute, analyze and improve their marketing activities.
This includes all technologies that marketing teams use, from marketing automation to data enrichment and analytics.

I don’t have a marketing stack. Why should I care?

Whether you’ve heard the term or not, you have a stack of your own; it’s the collection of services you use to improve your marketing ROI. And since marketing increasingly involves more technical skills—like sophisticated and impactful data connections—you need to know whether your stack is too complex to work right. That means it’s vital to not only understand which technologies you are using, but also how your data flows between them.

What does a marketing stack look like?

Source of the Image
Here are 10 tools to consider for your marketing stack.

Customer Support

Give your users value by answering their questions through customer support.


Freshdesk’s shared inbox lets your team collaborate and resolve issues together. You also can set requirements for resolution times.


Onboarding customers is vital to ensure people understand and use your product effectively.

2. Appcues

Appcuesenables you to build a personalized user onboarding experience. With targeting capabilities, you can show the right experience to the right user at the right time.

Social Media

People are constantly sharing information online. Your brand can learn what your customers are saying and can engage directly with social media.

3. Mention

Mention monitors conversations about your brand. Also, identify influencers and subject matter experts in your industry.

4. Buffer

Buffer helps drive more clicks on your posts and traffic to your site. The publishing tool lets you share content across multiple social networks.


Your business can benefit from gathering qualitative and quantitative data from your website.

5. Kissmetrics

Kissmetrics tracks individual and group visitor behavior. You’ll collect data from their first anonymous visit to their lifetime value.

6. Crazy Egg

Crazy Egg lets your team see exactly what visitors are doing on your website.


Make it easy for your customers to find you. Work with your team to generate visits to your site.

7. Moz Pro

Moz Pro centers around improving your rankings and search engine visibility. And you can compare your mobile vs. desktop rankings.


Customer expectations for loyalty programs have risen. And consumers desire incentives for their brand loyalty.

8. Loyalist

Loyalis is a rewards program created to boost your customer retention.

Email Marketing

Communication is crucial to building quality customer relationships. Email is an effective tool to educate and reachout to your consumers.

9. Mailchimp

Mailchimp  helps your team send personalized messages. And connect every message to an action.


Hubspot reports that “64% of users are more likely to buy a product online after watching a video.” It might benefit your team to create more videos.

10. Vimeo

Vimeo enables you to upload and share your videos. They have a free plan and a paid plan

Know more about Marketing stack tools

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