A marketing stack is a group of technologies that marketers leverage to execute, analyze and improve their marketing activities.
This includes all technologies that marketing teams use, from marketing automation to data enrichment and analytics.
I don’t have a marketing stack. Why should I care?
Whether you’ve heard the term or not, you have a stack of your own; it’s the collection of services you use to improve your marketing ROI. And since marketing increasingly involves more technical skills—like sophisticated and impactful data connections—you need to know whether your stack is too complex to work right. That means it’s vital to not only understand which technologies you are using, but also how your data flows between them.