DIPLOMA IN DIGITAL MARKETING COURSE BANGALORE – DEVELOP THE SKILLS, EXPERIENCE AND NETWORK YOU NEED TO START YOUR CAREER

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Kickstart an exciting, dynamic career with our Diploma in Digital Marketing. Whether you are a business owner who wants to improve your online engagement or a complete beginner, this diploma is perfect for you.

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COURSE TOPICS

PRINCIPLES OF DIGITAL MARKETING

  • Basics of Marketing
  • What is Digital Marketing?
  • Comparison of Traditional and Digital Marketing.
  • Statistics of Digital Marketing
  • Benefits of Digital Marketing
  • Latest Digital Marketing trends
  • Digital Marketing platforms
  • Digital Marketing strategy for websites
  • Career opportunities in Digital Marketing

SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction to SEO
  • How Search engines work?
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools
  • Keyword Research Process
  • Competition Analysis
  • On page Optimization strategies
  • Off Page Optimization [Link Building Techniques as per 2015 standards]
  • Local SEO Strategies
  • Penguin & Panda update recovery process
  • Reports and SERP Management

SEARCH ENGINE MARKETING (SEM)

  • Introduction to Paid Search Marketing
  • Google AdWords account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank, Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps marketing
  • Video Marketing
  • AdWords tools
  • MCC Account
  • AdWords Editor Tool
  • Conversion tracking
  • AdWords certification exam

SOCIAL MEDIA MARKETING

  • Introduction to social media marketing
  • Facebook marketing
  • Facebook advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing
  • Stumble Upon
  • Document Sharing Site

EMAIL MARKETING

  • What is Email Marketing
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters
  • Types of Campaigns
  • Reports and analysis

GOOGLE ADSENSE AND AFFILIATE MARKETING

  • Planning a website for Adsense
  • What is Adsense?
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing
  • Popular Affiliate Networks

GOOGLE ANALYTICS

  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

Duration: 1 Month

Class Size: Maximum 10

INR 23,000 + 15 % Service Tax

OUTCOME FOR YOU

These are things our past graduates pursued:
15
Hop on the entrepreneurs’ journey
45
Upskill yourself
40
Working as a digital marketer

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