CERTIFIED MARKETING ENGINEER

ASIA’S 1ST
CERTIFIED MARKETING ENGINEER
PROGRAM

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Certified Marketing Engineer is an immersive and dynamic, 60 days training program designed to fast-track your career in digital marketing.  Through our holistic approach to learning, you’ll develop the professional and technical skills you need to be successful in the program and beyond.

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CERTIFIED DIGITAL MARKETING ENGINEER TOPICS

PRINCIPLES OF DIGITAL MARKETING

  • Basics of Marketing
  • What is Digital Marketing?
  • Comparison of Traditional and Digital Marketing.
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital marketing platforms
  • Career opportunities in digital marketing

WEBSITE DESIGNING WITH WORDPRESS

  • Types of Websites
  • Basics of HTML/CSS
  • What is Java Script
  • What is CMS?
  • Why WordPress CMS?
  • WordPress Installation on Server
  • Understanding the Dashboard
  • Changing the default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages and posts
  • Adding a menu to the website
  • Adding widgets to the website
  • Installing useful plugins for site features
  • SEO specific plugins

SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction to SEO
  • How Search engines work?
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools
  • Keyword Research Process
  • Competition Analysis
  • On page Optimization strategies
  • Off Page Optimization [Link Building Techniques as per 2015 standards]
  • Local SEO Strategies
  • Penguin & Panda update recovery process
  • Reports and SERP Management

SEARCH ENGINE MARKETING (SEM)

  • Introduction to Paid Search Marketing
  • Google AdWords account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank, Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps marketing
  • Video Marketing
  • AdWords tools
  • MCC Account
  • AdWords Editor Tool
  • Conversion tracking
  • AdWords certification exam

 SOCIAL MEDIA MARKETING (PART 1)

  • Key Concepts
  • Social Media Goals
  • Setting Goals and Priorities
  • Facebook Features
  • Facebook Newsfeed
  • Facebook Insights
  • Facebook Business Page
  • Twitter Features
  • Twitter Engagement
  • LinkedIn Setup & Profile
  • LinkedIn Features
  • LinkedIn Company Page
  • Google+ Setup
  • Google+ Features
  • Google+ Insights
  • Google+ Analytics
  • Google+ Brand Page
  • YouTube Setup
  • YouTube Channels
  • YouTube Channels
  • YouTube Features
  • Tumblr
  • Blogging

 SOCIAL MEDIA MARKETING (PART 2)

  • Implementing Social
  • Social Listening
  • Content Planning
  • Scheduling Tools
  • Facebook Advertising
  • LinkedIn Groups
  • LinkedIn Advertising
  • Twitter Advertising
  • Pinterest
  • Instagram
  • Snapchat
  • Facebook Insight
  • Google+ Insight
  • YouTube Insight
  • Facebook Analytics
  • Twitter Analytics
  • LinkedIn Analytics
  • Laws & Guidelines

MOBILE MARKETING

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Optimised
  • Websites
  • Mobile Apps
  • Attributes of Effective Apps
  • DMI 6 Step Process for Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Mobile Coupons & Ticketing
  • Implementation
  • Strategic Steps
  • Marketing Goals
  • Review & Testing
  • Key Trends
  • Social Media Channels
  • Laws & Guidelines

GOOGLE ANALYTICS IN-DEPTH

  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

INBOUND MARKETING

  • What is Inbound Marketing
  • Strategies for Inbound Marketing
  •  Tools for Inbound Marketing

ONLINE REPUTATION MANAGEMENT

  • What is Online reputation management
  • Why business needs online reputation
  • Case Studies of Brands
  • Focus areas in ORM
  • ORM strategy
  • Tools for ORM

GOOGLE ADSENSE AND AFFILIATE MARKETING

  • Online money earning strategies
  • Success stories of online entrepreneurs
  • Planning a website for Adsense
  • What is Adsense?
  • Types of Bidding
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing
  • Popular Affiliate Networks
  • Freelancing

EMAIL MARKETING

  • What is Email Marketing
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters
  • Types of Campaigns
  • Reports and analysis
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Duration: 3 Months

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Class Size: Maximum 8

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₹ 65,000 (Inclusive of taxes)
* Easy finance available

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ADMISSION PROCESS

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Apply:

Submit the filled application & if if you qualify you will be scheduled for the next steps.

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Written Assessment:

Dont worry we wont ask you to solve geometric equations.
Test is more around creative thinking.

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Video Interview:

Our panel members will be interviewing to understand if you are a good fit for the program

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Enrollments:

Once you are accepted you can take care of the next steps on logistics of enrollments (Payment, Account Access etc.)

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Apply Early to get early bird benefits *
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GET MORE DETAILS

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Digital Marketing Academy India has provided Certified Marketing Engineer Training to more than 50+ Students, Professionals & Enterprenurs to grow their Career & Business
Certified Marketing Engineer Reviews
Date published: 26/04/2017
Ratings: 
5 / 5 stars  
1star 1star 1star 1star 1star
“The classes are very good, it is very practical. Gives you a complete exposure on this field. The instructors come with an amazing experience in this industry. Great job guys !”
Certified Marketing Engineer Reviews
Date published: 03/05/2017
Ratings: 
5 / 5 stars  
1star 1star 1star 1star 1star
“Its a very good place where you can develop your own carrer in digital marketing academy(DMA). feel free to join in a wonderful place where you can develop your own ideas,thoughts ..”
Certified Marketing Engineer Reviews
Date published: 20/01/2017
Ratings: 
5 / 5 stars  
1star 1star 1star 1star 1star
“Best Class Digital Marketing Training Institute with Advanced Training Curriculum. Top class trainers. I strongly recommend this institute for anyone who wants to make their career in digital marketing .”
Certified Marketing Engineer Reviews
Date published: 13/03/2017
Ratings: 
4 / 5 stars  
1star 1star 1star 1star 1star
“Best seo classes in bangalore . I had good Experience ..join today here. Faculty is soo good..n 100% placement in MNC.”

Digital Marketing Academy India Reviews

Plot No. – 1288, 2nd Floor, 17th Cross, Sector -7, HSR Layout, Bangalore, Karanataka, india 560102
Author: Suraj Singh - Certified Marketing Engineer 4.9 out of 5 based on 40 ratings.

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