ASIA’S 1ST
CERTIFIED MARKETING ENGINEER
PROGRAM

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Certified Marketing Engineer is an immersive and dynamic, 60 days training program designed to fast-track your career in digital marketing.  Through our holistic approach to learning, you’ll develop the professional and technical skills you need to be successful in the program and beyond.

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CERTIFIED DIGITAL MARKETING ENGINEER TOPICS

PRINCIPLES OF DIGITAL MARKETING

  • Basics of Marketing
  • What is Digital Marketing?
  • Comparison of Traditional and Digital Marketing.
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital marketing platforms
  • Career opportunities in digital marketing

WEBSITE DESIGNING WITH WORDPRESS

  • Types of Websites
  • Basics of HTML/CSS
  • What is Java Script
  • What is CMS?
  • Why WordPress CMS?
  • WordPress Installation on Server
  • Understanding the Dashboard
  • Changing the default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages and posts
  • Adding a menu to the website
  • Adding widgets to the website
  • Installing useful plugins for site features
  • SEO specific plugins

SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction to SEO
  • How Search engines work?
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools
  • Keyword Research Process
  • Competition Analysis
  • On page Optimization strategies
  • Off Page Optimization [Link Building Techniques as per 2015 standards]
  • Local SEO Strategies
  • Penguin & Panda update recovery process
  • Reports and SERP Management

SEARCH ENGINE MARKETING (SEM)

  • Introduction to Paid Search Marketing
  • Google AdWords account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank, Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps marketing
  • Video Marketing
  • AdWords tools
  • MCC Account
  • AdWords Editor Tool
  • Conversion tracking
  • AdWords certification exam

 SOCIAL MEDIA MARKETING (PART 1)

  • Key Concepts
  • Social Media Goals
  • Setting Goals and Priorities
  • Facebook Features
  • Facebook Newsfeed
  • Facebook Insights
  • Facebook Business Page
  • Twitter Features
  • Twitter Engagement
  • LinkedIn Setup & Profile
  • LinkedIn Features
  • LinkedIn Company Page
  • Google+ Setup
  • Google+ Features
  • Google+ Insights
  • Google+ Analytics
  • Google+ Brand Page
  • YouTube Setup
  • YouTube Channels
  • YouTube Channels
  • YouTube Features
  • Tumblr
  • Blogging

 SOCIAL MEDIA MARKETING (PART 2)

  • Implementing Social
  • Social Listening
  • Content Planning
  • Scheduling Tools
  • Facebook Advertising
  • LinkedIn Groups
  • LinkedIn Advertising
  • Twitter Advertising
  • Pinterest
  • Instagram
  • Snapchat
  • Facebook Insight
  • Google+ Insight
  • YouTube Insight
  • Facebook Analytics
  • Twitter Analytics
  • LinkedIn Analytics
  • Laws & Guidelines

MOBILE MARKETING

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Optimised
  • Websites
  • Mobile Apps
  • Attributes of Effective Apps
  • DMI 6 Step Process for Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Mobile Coupons & Ticketing
  • Implementation
  • Strategic Steps
  • Marketing Goals
  • Review & Testing
  • Key Trends
  • Social Media Channels
  • Laws & Guidelines

GOOGLE ANALYTICS IN-DEPTH

  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

INBOUND MARKETING

  • What is Inbound Marketing
  • Strategies for Inbound Marketing
  •  Tools for Inbound Marketing

ONLINE REPUTATION MANAGEMENT

  • What is Online reputation management
  • Why business needs online reputation
  • Case Studies of Brands
  • Focus areas in ORM
  • ORM strategy
  • Tools for ORM

GOOGLE ADSENSE AND AFFILIATE MARKETING

  • Online money earning strategies
  • Success stories of online entrepreneurs
  • Planning a website for Adsense
  • What is Adsense?
  • Types of Bidding
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing
  • Popular Affiliate Networks
  • Freelancing

EMAIL MARKETING

  • What is Email Marketing
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters
  • Types of Campaigns
  • Reports and analysis

Duration: 2 Months

Class Size: Maximum 8

INR 50,000 + 15 % Service Tax

ADMISSION PROCESS

Apply:

Submit the filled application & if if you qualify you will be scheduled for the next steps.

Written Assessment:

Dont worry we wont ask you to solve geometric equations.
Test is more around creative thinking.

Video Interview:

Our panel members will be interviewing to understand if you are a good fit for the program

Enrollments:

Once you are accepted you can take care of the next steps on logistics of enrollments (Payment, Account Access etc.)
Apply Early to get early bird benefits *

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