ADVANCED DIPLOMA
IN DIGITAL MARKETING

The Advanced Diploma course focuses on the planning, implementation and measurement of your Digital Marketing strategy.
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The purpose of the Advanced Diploma in Digital Marketing is to equip professional with all of the skills necessary to fastrack his/her online marketing career

COURSE TOPICS

INTRODUCTION TO DIGITAL MARKETING

Key Concepts of Digital Marketing:

Promotion of a product through a digital platform is Digital Marketing. A gist of what Digital Marketing is will be told to you. We follow a well-tailored approach with focus on both theoretical and practical knowledge in order to make you ready to the ever-changing market.

Traditional Marketing vs Digital Marketing:

A comparison will be drawn between traditional and digital marketing, to help you understand the similarities and differences between them. You will also understand the benefit of a digital medium in reaching a larger audience.

The Opportunity of Digital Marketing:

By 2018 about 339.95 million people in India will own a smartphone, with this number expected to double by 2025 (statista.com). Having such a vast audience it is good to assume that your target audience and their demands grow by the minute. On completing the course, the Teachers will help you build your resume to suit the market, enhance your knowledge and put you across to the finest of Digital Marketing Agencies in and around Bangalore.

Characteristics of Digital Marketing:

You will learn the characteristics traits of Digital marketing and how it differs from Traditional Marketing.

Implications of Digital Marketing:

Having a customer base of over 200 million people in India alone, the online platform is the most suitable and lucrative form of reaching out to your targeted Audience.

Market Research vs Market Reality:

Through extensive research about the market, during the course you will understand how to tap the markets potential by clearly defining your goals and strategies.

SEARCH ENGINE OPTIMIZATION (SEO)

Key SEO Concepts:

What is Search Engine Optimization (SEO)? It is a necessary tool for any digital marketer to ace the market. You will be taught in depth about SEO!

Search Results & Positioning:

Learn how to show up more often on the SERP using proper SEO rules! Learn how to market yourself in the most profitable way possible.

Benefits of Search Position:

According to Market Statistics, 90% of organic traffic is witnessed by the First search page results on Google and the rest 10% by the remaining 5 pages. Learn more about the benefits of proper search positioning.

Stakeholders in Search:

Each stakeholder in the SEO of a website has a critical role to play. Learn about the various Stakeholder that affect your SEO and Search Results.

Mechanics of Search:

Having Discussed What SEO is, you will be taught the inner working of SEO, What Are the Different types of SEO? What are Google’s Algorithms associated with SEO? What are the ethical and correct ways to increase your ranking using SEO!

On-Page Optimization:

Learn from our teachers who are marketing experts in SEO as to how to optimize your website to suit the search engine requirements known as On-Page SEO.

The SEO Process:

Understand the Process of efficient SEO to Rank you higher than your competitor and achieve higher ROI.

Customer Insights:

Analyze and strategies your marketing approach through valuable customer insights.

Analysis & Review:

Analysis and Reviewing Prior Strategies are the key to overall success of any business. Learn from experts how to stay ahead of the curve and attract loyal customers.

Keyword Research & Selection:

Keywords are another tool to help your increase search engine results, learn what keywords your competitors are using through several tools available on the internet. Understand and Master this Process to have an edge over them.

Content Updates & Layout:

Recognize the value of content in your digital marketing endeavors and learn how to update your overall content and layout using SEO strategies.

Meta Tags:

By using apposite web designing and implementation techniques understand the uses of meta tags and descriptions in SEO.

SEO Site Map:

Learn about SEO Site Mapping.

SEO Google Search Console:

Learn About how SEO’s Google Search Console works.

Off-Page Optimization:

As important as it is to have a SEO friendly website, it is equally or even more important to have a good Off-Page Optimization practices in place. By well-tailored Off-Page SEO techniques you allow yourself to rank higher on search engines.

Inbound Links & Link Building:

Learn about the Essence of Inbound Links and Link building in SEO and recognize how they govern your overall Search results.

Ranking:

Understand the integral part of how to rank higher on the search result.

Laws & Guidelines:

A good knowledge of how Search Marketing works is very important but abiding by the laws and guidelines laid down by the search engines are equally important.

 SEARCH ENGINE MARKETING (SEM)

Key PPC Concepts:

Pay per click(PPC) is a very useful concept/tool that google offers to Marketers online. Recognize its benefits in your marketing endeavors.

Strengths of Pay Per Click:

PPC as mentioned is a very powerful tool, learn from experts about the strengths of PPC and how you could exploit them to be a successful marketer.

Keyword Research:

Keywords are another tool to help increase search your engine rankings, learn what keywords your competitors are using using several tools available on the internet. Understand and Master the Process to have an edge over them.

Google PPC:

Google Search Engines provide a pay per click feature that allows you to gain online visibility. Learn how to use them effectively and prudently.

Research Tools:

By using certain research tools you can increase your online visibility, let us teach you the knack at acing the online market with such tools.

Search Campaign Process:

Search campaign process is another method to increase your online visibility and overall ranking on the Search Engine Result Page (SERP).

Keyword Selection:

Keywords as mentioned are a tool to increase your search engine rankings. By using tools to select the right keywords you will be able to increase your overall ranking, you will learn this in this chapter.

Ad Copy:

Understand what an Ad Copy is and how it works with PPC.

Landing Pages:

Learn what a landing page is and understand the use it has in advertising your product.

Targeting:

In order to advertise a product, one must know their targeted audience, by doing so you will learn how to reach out to the right audience.

Budgets:

Learn how to use budgeting and how to organize your finances for advertising. You will be taught how to do so in this module.

Scheduling:

Learn the importance of scheduling your tasks using available tools online in this module.

Display Networks:

Understand what the Google Display Network is and how it works? In this module.

Ad Center:

Learn about the Google Ad Centre and how to use it effectively.

Campaign Management:

Understand how to effectively use campaigns and how to manage them using different campaign management tools available to you.

Conversion Tracking:

Learn how to track the number of customers who have used your product, in other words track conversion this method is clinical in gaining an edge over competitors.

Conversion Metrics: CPA, CTR:

Learn About cost per acquisition (CPA) and click through rate (CTR) and their uses in this module.

Bidding:

Understand the use of bidding and how it works.

Analytics:

Learn how to use Google Analytics to track and record your conversions thereafter implement new strategies.

Laws & Guidelines:

Understand the Laws and Guidelines that govern SEM Operations.

DIGITAL DISPLAY ADVERTISING

Key Digital Display Concepts:

What is Digital Display Marketing and learn how it affects your marketing endeavors. Understand these concepts taught to you by industry experts in this unit.

Benefits of Digital Display:

Understand the Benefits of Digital display in your marketing endeavors.

Challenges of Digital Display:

Being a very competitive field of work, recognize how to overcome the various challenges in digital display in order to get maximum convergence.

Business Value:

Understand the Moral and Ethical Business Values for the aforementioned topic.

Running Effective Ads:

Learn the Art and Skill required in running an effective Advertisement using Digital Display Advertising.

Ad Formats:

Understand how to use the different types of Ad Formats that are made available to you by Google.

Ad Features:

Understand the features of Ads that are made available to a marketer by google.

Ad Display Frequency:

Learn about how many times and how often should your Advertisement be displayed to your targeted customer by search engines.

Campaign Planning:

Learn how to plan your campaigns and how to execute them.

Campaign Steps:

Learn what are the steps in generating Campaigns.

Target Audience:

A good knowledge and awareness of your targeted audience will help you maximize conversions and returns. Learn from industry experts on how to achieve this.

Campaign Objectives:

Learn to set realistic and attainable goals for a successful campaign.

Campaign Budget:

Learn to Define the Campaign Budget for your Advertisements in this module.

Creative Formats:

Learn to develop and design creative formats for your Advertisements in this module.

Targeting:

In the aforementioned topic, knowledge about your targeted audience is important. You will learn how to use online tools to Target and reach your audience.

Tracking your Campaign:

Learn to track your campaigns and how to utilize them to achieve higher ROI’s.

Optimizing the Campaign:

Learn how to optimize your campaigns in order to get higher conversions.

Laws & Guidelines:

Learn the Moral and Ethical, Laws and Guidelines governing the aforementioned topic.

EMAIL MARKETING

Key Email Marketing Concepts:

Learn about the Key email marketing concepts in this module.

Campaign Process:

Learn about how the process of campaigning works and how to use this to increase your conversions.

Online Data Capture:

Understand the use of Online data capture and how to use them effectively.

Offline Data Capture:

Like online data capture, offline data capture is equally important, understand its uses and advantages.

Segmentation:

Learn how to use the segmentation process to achieve higher conversion rates.

Email Design:

Email Design is a creative and lucrative process which helps you make a design suitable for your targeted audience and in turn return higher conversion rates.

User Behaviour:

Understand how to tap into and use user behavior to your advantage as a marketer.

User Characteristics:

A user’s characteristics can help you define suitable market strategies and goal to increase your conversion and overall traffic.

Email Copy:

Learn how to use the aforementioned topic to have a strategic edge over the market.

Email Structure:

Email Structure helps you bring the most important information to the customer’s notice first and helps you sell your product in the most profitable way possible.

Email Delivery:

Learn how to tap the efficiency of Email delivery rate and conversion rates corresponding to them using several marketing tools.

Email Systems:

Learn how to use the Email system, how to cultivate it and nurture a good marketing strategy that can help you increase your conversion rates.

Filtering:

It is important to know how to use filtering to eliminate the bad strategies and methods from the right one.

Scheduling:

In order to achieve maximum conversions and ROI a digital marketer must master the art of scheduling emails.

Measurement:

Measurement it is the ability to measure and analyze recorded reports in order to improve your conversions. Learn from industry experts about this topic in this module.

Key Terms & Metrics:

Using Key terms and Metrics to highlight your product’s speciality to the customer. You will be given an in-depth knowledge about this by industry experts in this module.

Split Testing:

Learn the Method of Split Testing and how to use it to direct your marketing ventures to success.

Laws & Guidelines:

Understand and Implement ethical laws and guidelines associated to Email marketing.

 SOCIAL MEDIA MARKETING

Introduction to Social Media Marketing:

Learn What Social Media Marketing is and how to market your product or service across various social platforms to your intended customers.

Facebook Marketing:

With about 2.2 billion active users in 2017, Facebook is a social media giant and has the biggest available audience. Facebook is a great platform to nurture customers, attract customers and promote products. Facebook has both organic and paid advertisements like google. In order to ace SEM, one must master Facebook marketing.

Facebook Advertising:

Though Marketing and advertising go hand in hand, there is a huge difference between the two. Learn how to plan and execute your Facebook Advertising Campaigns to promote products in the most lucrative way.

YouTube Marketing:

YouTube is the biggest platform for video on the internet today making it one of the biggest market to promote video related content. According to fortunelords.com, 5 billion videos are watched in a single day with number of active viewers well over 2 billion. You will develop the skillset required to set you apart from your competition and nurture a loyal audience base through due course of this module.

Twitter Marketing:

Twitter is a well-known social media platform to put your opinions and idea across. Twitter gives you the opportunity to reach out to your intended audience directly no matter what their profile is. Twitter has an active user base of 335 million as recorded in 2017.Twitter being another social media giant requires a digital marketer to hone his/her skills as a marketer in order to dominate his/her competition.

Google+ Marketing:

Google+ is one of the prime social media outlets of Google, it offers lots of features that can be integrated directly from the search engine to Google+, making this an apt platform for reaching a global audience.

LinkedIn Marketing:

LinkedIn is a professional networking and connection platform, unlike Facebook, twitter and Google+ it only caters to the professionals and individuals seeking jobs. It has an active user base of 467 million. LinkedIn is a great platform for digital marketers to work with clients and promote themselves to recruiters. Knowing the intricacies of its working will help one hone their skills as a digital marketer.

Pinterest marketing:

Pinterest is a platform that promotes information in text, gif or jpeg images. There is a belief in marketing that, if you can explain your product in 3 seconds you get a user’s attention. Having an active user base of 150 million according to forbes.com, it is another great source for promoting product online.

Stumble Upon:

StumbleUpon is a discovery engine that finds and recommends web content to its users. The Total number of active members ranges between 15 million- 25 million making it another asset for a digital marketer to promote his/her content.

Document Sharing Site:

Document Sharing Sites are important sources to get high quality content and “Do follow backlinks”. They Help Rank Sites higher. Backlinks from High Page Rank, Domain Authority, Good Alexa Rank and Page Authority are important to get a good score in SEO.

MOBILE MARKETING

Key Mobile Marketing Concepts:

Learn from Industry experts key mobile marketing concepts.

Trends in Mobile:

Learn the various trends associated to mobile platforms like Android, iOS, Windows, etc.

Opportunities & Risks:

Learn about the various inherent opportunities and risks associated with mobile marketing.

Mobile Devices:

Learn how to use mobile devices for marketing your product.

SMS Content:

Learn how to use SMS content to achieve success in marketing.

SMS Strategy:

Learn what are the strategy used by professionals to stay ahead of their competition using SMS content delivery.

Mobile Advertising:

Learn from Industry pioneers and experts, on how to use mobile advertising.

Mobile Optimized:

Learn how to create advertisement’s that are optimized for a mobile device.

Websites:

Learn how to develop mobile and tablet friendly websites.

Mobile Apps:

Learn to develop Mobile apps that help in boosting your visibility among customers.

Attributes of Effective Apps:

Understand the critical attributes of apps and learn how to build a lucrative app for product or service marketing.

DMI 6 Step Process for Mobile Apps:

Learn the DMI 6 step approach for making a mobile app.

Proximity Marketing:

Learn how to target a localized audience in order to receive maximum conversions from relevant consumers who would like to use your product or service.

Bluetooth:

Learn how Bluetooth can be of help to you with your marketing ventures.

QR Codes:

Learn how to use QR codes on your products and its application.

Mobile Coupons & Ticketing:

Learn how to use Mobile Coupons & Ticketing to your advantage and attract suitable audience to your product(s) or service(s).

Implementation:

Learn how to implement the aforementioned topic to your digital marketing ventures.

Strategic Steps:

Learn what are the strategic steps involved behind a fruitful digital marketing campaign across all platforms.

Marketing Goals:

Learn how to set your marketing Goals and lay out a plan to achieve them.

Review & Testing:

This phase is critical to any marketer’s future endeavors as this involves reviewing prior success and failures and how to overcome them through testing.

Key Trends:

Learn what are the Key trends in the mobile device industry and how they affect your digital marketing ventures.

Social Media Channels:

Learn about the different social media channels available.

Laws & Guidelines:

Learn about the Laws and guidelines governing Mobile device marketing.

GOOGLE ANALYTICS

Key Analytics Concepts:

Learn the Key concepts associated with google analytics.

Goal Set-up:

Learn how to setup Goals for your marketing endeavors using Google Analytics.

Account Set-up:

Learn how to set up your Google Analytics Account.

Analytics Code:

Learn how to use an analytics code to boost your marketing achievements.

Analytics Profiles:

Learn to set up an analytics profiles in this module.

Goal Configuration & Funnels:

Learn how to configure your goal and how to set up funnels to help with your marketing goals.

Audience:

Learn about your audience and how to target them effectively using Google Analytics.

Dashboard:

Learn how to use the Dashboard to track, analyze and revamp old and redundant strategies in order to boost your marketing goals.

Technology:

Learn about the various technologies associated with Google Analytics and how to use them effectively.

Advertising:

Learn how to use advertising in google analytics which will be covered in this module.

Adwords Campaigns:

Learn how to use AdWords campaigns and increase your conversion rate through Google Analytics.

Traffic Sources:

Understand the working of various traffic sources and how to tap into them as an efficient digital marketer.

Scheduling & Delivery:

Learn how to Schedule a process and understand the Content Delivery Mechanism.

Bounce Rate:

Learn about the Bounce rate and how to avoid them effectively in this module.

Site Speed:

Understand the Importance of a Website speed and how it affects your marketing ventures in this module.

Site Search:

Understand the Search patterns associated to a particular site and how to use them to gain an edge over your competitors in marketing.

Events:

Learn about Events and how to use them wisely to increase your conversions and ROI’s.

Conversions:

Learn what the conversion rate and curve is and recognize its importance in achieving your marketing goals in this module.

eCommerce:

Learn about eCommerce and how to use them effectively in achieving your marketing target.

Reporting:

Learn what reporting is and understand its essence in your marketing ventures.

Real Time Reporting:

Understand what Real time reporting is and how you can boost your overall marketing achievements.

Intelligence Reporting:

Learn how Intelligence Reporting is different from real time reporting and how it can be used.

Customized Reporting:

Learn what Customized Reporting is and how can you use this to your advantage.

Laws & Guidelines:

Learn what are the governing laws and guidelines laid down by search engines for the aforementioned topic.

STRATEGY AND PLANNING

Key Strategy & Planning Concepts:

Understand the Key strategies and planning concepts to enhance your Conversions as a digital marketer.

First Steps:

Learn what are the First few steps while analyzing and strategizing your approach to the market.

Planning:

Learn how planning affects your marketing endeavors and how important it is in this module.

Situation Analysis:

Learn what situation analysis is and how it affects your marketing strategies.

Information Gathering:

Learn the importance of Information Gathering and how it affects your approach and planning.

Target Audience:

Understand the important steps in defining your targeted audience either globally or in a localized region.

Setting Objectives:

Learn how to set objectives and how to practice them.

Appropriate Tools:

Learn how to use appropriate tools for attaining maximum conversions from your targeted audience.

Action Plan:

Learn how to prepare a plan of action to approach your audience creatively, uniquely that produces lucrative results.

Setting the Budget:

Learn how to set up a budget for your various campaigning endeavors.

Measurement:

Learn how to use measurements to track your approach to yield faster and more lucrative results.

Iteration & Enhancement:

Learn what are the uses of Iterations and Enhancements.

Laws & Guidelines:

Learn the Different laws and guidelines governing strategy and planning.

Duration: 2 Months

Class Size: Maximum 10

₹ 50,000 (Inclusive of taxes)
* Easy finance available

OUTCOME FOR YOU

These are things our past graduates pursued:
15
Hop on the entrepreneurs’ journey
45
Upskill yourself
40
Working as a digital marketer

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Digital Marketing Academy India has provided Advanced Diploma In Digital Marketing Training to more than 250+ Students, Professionals & Enterprenurs to grow their Career & Business
Advanced Diploma In Digital Marketing Reviews
Date published: 03/05/2017
Ratings: 
5 / 5 stars  
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“Hi ! In DMA i had a great experience learning the latest trends and upcoming new features of digital Marketing. The faculties here are very cooperative , flexible and helpful. Their approach is very much based on the industry requirements well enough to nurture someone from a beginner to a pro.”
Advanced Diploma In Digital Marketing Reviews
Date published: 03/05/2017
Ratings: 
5 / 5 stars  
1star 1star 1star 1star 1star
“I came across DMA through internet. Since it was a very new subject for me to learn. But I must say DMA helped me to learn in a better an easier way. Thanks DMA to explore my knowledge in this field. I would like to thank Mr.Shrinidhi & Mr.Rakesh for all the support. It was a great experience.”
Advanced Diploma In Digital Marketing Reviews
Date published: 03/05/2017
Ratings: 
5 / 5 stars  
1star 1star 1star 1star 1star
“Hi, DMA India is one of the fantastic institue in Bangalore where we can learn many things about digital marketing. Great faculty great atmosphere and everything is really awesome. You can learn manythings which you cant learn outside.”
Advanced Diploma In Digital Marketing Reviews
Date published: 03/05/2017
Ratings: 
5 / 5 stars  
1star 1star 1star 1star 1star
“Nice faculty, they taught so many growth hacking techniques and tips to improve SEO. One of the best institute to learn digital marketing”

Digital Marketing Academy India Reviews

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Author: Suraj Singh - Advanced Diploma In Digital Marketing 5 out of 5 based on 182 ratings.

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