ADVANCED DIPLOMA
IN DIGITAL MARKETING

The Advanced Diploma course focuses on the planning, implementation and measurement of your Digital Marketing strategy.
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The purpose of the Advanced Diploma in Digital Marketing is to equip professional with all of the skills necessary to fastrack his/her online marketing career

COURSE TOPICS

INTRODUCTION TO DIGITAL MARKETING

  • Key Concepts of Digital Marketing
  • Traditional v. Digital Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implications of Digital Marketing
  • Market Research v. Market Reality

SEARCH MARKETING (SEO)

  • Key SEO Concepts
  • Search Results & Positioning
  • Benefits of Search Position
  • Stakeholders in Search
  • Mechanics of Search
  • On-Page Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Content Updates & Layout
  • Meta Tags
  • SEO Site Map
  • SEO Google Search Console
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Laws & Guidelines

 SEARCH MARKETING (PPC)

  • Key PPC Concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics
  • Laws & Guidelines

DIGITAL DISPLAY ADVERTISING

  • Key Digital Display Concepts
  • Benefits of Digital Display
  • Challenges of Digital Display
  • Business Value
  • Running Effective Ads
  • Ad Formats
  • Ad Features
  • Ad Display Frequency
  • Campaign Planning
  • Campaign Steps
  • Target Audience
  • Campaign Objectives
  • Campaign Budget
  • Creative Formats
  • Targeting
  • Tracking your Campaign
  • Optimising the Campaign
  • Laws & Guidelines

EMAIL MARKETING

  • Key Email Marketing Concepts
  • Campaign Process
  • Online Data Capture
  • Offline Data Capture
  • Segmentation
  • Email Design
  • User Behaviour
  • User Characteristics
  • Email Copy
  • Email Structure
  • Email Delivery
  • Email Systems
  • Filtering
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing
  • Laws & Guidelines

 SOCIAL MEDIA MARKETING

  • Introduction to social media marketing
  • Facebook marketing
  • Facebook advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing
  • Stumble Upon
  • Document Sharing Site

MOBILE MARKETING

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Optimised
  • Websites
  • Mobile Apps
  • Attributes of Effective Apps
  • DMI 6 Step Process for Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Mobile Coupons & Ticketing
  • Implementation
  • Strategic Steps
  • Marketing Goals
  • Review & Testing
  • Key Trends
  • Social Media Channels
  • Laws & Guidelines

GOOGLE ANALYTICS

  • Key Analytics Concepts
  • Goal Set-up
  • Account Set-up
  • Analytics Code
  • Analytics Profiles
  • Goal Configuration & Funnels
  • Audience
  • Dashboard
  • Technology
  • Advertising
  • Adwords Campaigns
  • Traffic Sources
  • Scheduling & Delivery
  • Bounce Rate
  • Site Speed
  • Site Search
  • Events
  • Conversions
  • eCommerce
  • Reporting
  • Real Time Reporting
  • Intelligence Reporting
  • Customised Reporting
  • Laws & Guidelines

STRATEGY AND PLANNING

  • Key Strategy & Planning Concepts
  • First Steps
  • Planning
  • Situation Analysis
  • Information Gathering
  • Target Audience
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration & Enhancement
  • Laws & Guidelines

Duration: 1.5 Months

Class Size: Maximum 10

INR 35,000 + 15 % Service Tax

OUTCOME FOR YOU

These are things our past graduates pursued:
15
Hop on the entrepreneurs’ journey
45
Upskill yourself
40
Working as a digital marketer

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Digital Marketing Courses